How can I capture leads using Quiz Builders?

Can you answer this question?



Answer
Boris Pfeiffer
Boris Pfeiffer
  • Answer written
  • 1 Year ago

The best way to capture leads with a quiz builder is to show a lead form right after the last question and before displaying the results. At that time, the user will have spent somewhere between 3 and 5 minutes with the quiz and will probably want to see the results. Filling out a form after having answered questions for a few minutes feels very natural at that point and leads to high completion rates (in the 30% range). You should however avoid making the lead form mandatory to display the results. If you make the form mandatory, you will end up with a bunch of bad and fake leads from people who just want to see their results. The beauty of lead generation through quizzes is that you can combine the data collected from the quiz with the data from the lead form, thus allowing you to put your leads into buckets depending on how they scored in the quiz or how they answered certain key questions. This will make the lead follow up much more effective. I wrote a blog post on how to segment leads from quizzes. The tools you find in the Riddle Quiz Maker will support lead capture and tagging.



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Vaibhav Bakshi
Vaibhav Bakshi
  • Answer written
  • 1 Year ago

Quizzes can be an effective method of capturing leads for sales, newsletters or creating special offers once you've created a quiz that engages your audience. All you need to do is ensure that your quiz provides an adequate incentive and then require an email to view results, it is as simple as that.


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Boris
Boris Pfeiffer
  • Comment written
  • 1 Year ago

The best way to capture leads with a quiz builder is to show a lead form right after the last question and before displaying the results. At that time, the user will have spent somewhere between 3 and 5 minutes with the quiz and will probably want to see the results. Filling out a form after having answered questions for a few minutes feels very natural at that point and leads to high completion rates (in the 30% range). You should however avoid making the lead form mandatory to display the results. If you make the form mandatory, you will end up with a bunch of bad and fake leads from people who just want to see their results. The beauty of lead generation through quizzes is that you can combine the data collected from the quiz with the data from the lead form, thus allowing you to put your leads into buckets depending on how they scored in the quiz or how they answered certain key questions. This will make the lead follow up much more effective. I wrote a blog post on how to segment leads from quizzes here: https://www.riddle.com/blog/segmenting-users-based-on-quiz-data/ The tools you find at https://www.riddle.com will support lead capture and tagging.

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