These are the five major formats supported by top mobile advertisement networks:
1. Interstitial advertisements are full-screen advertisements that cover the interface of their host application and is the most frequently used format to display an advertisement between different app screens and is quite often displayed between different levels in a mobile game app. • Banner advertisements are static or animated image advertisements, which are placed inside an app’s interface and may advertise a third-party product, other digital or physical goods, as well as an option to expand an app’s functionality.
2. Native advertisements are either a banner image or video advertisement that matches the form and function of the app interface it is displayed in. The core concept of native advertisements is to mimic an app’s interface and be the least intrusive compared to other advertisements formats.
3. OfferWall advertisements are advertisement units within a mobile app that provide end-users with lots of offers, with the most frequent use case being mobile games, where offerwalls may either advertise third-party games or a series of games from the same game developer.
4. Video advertisements consist of a short, usually up to 60 seconds, video clip to advertise products and services and is most often used within media apps. There are two major types of video advertisements, in-stream type, where video advertisements are displayed full-screen before, after and within video content that is streamed inside an app, and, out-stream type video advertisements which are displayed on a web page, displayed inside a mobile app.