Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing entails creating content, visuals that might attract attention and encourages potential viewers to pay your website a visit. In today’s day, Social Media has proven to be one of the most effective ways of gaining website traffic without having to spend a lot of time or effort. Here are some of the top free Social Media Marketing tools that you may find to your best interest.
1. Hootsuite: Hootsuite is one of the most widely used social media management system for brand management that offers 3 different plans for varying needs, offering a Free plan that includes features like Social Ad Campaigns, Automatic Scheduling, Multi-Channel Publishing, Publishing Curation, Audience Reach, Custom Search Stream, Engagement Rate, Identify Influencers, Multi-Lingual Listening and Sentiment Analysis. Where Social Analytics in concerned, Hootsuite provides Google Analytics and Multi-Channel Analysis for better performance. CRM integrations like Sugar CRM and Salesforce CRM are available but at a certain price. It also provides open API, 24X7 Product Support and Mobile Support (iOS & Android). As you upgrade your plan, some very powerful features such as Enterprise Content Sharing, Bulk Post Upload, Unlimited Social Profile, Up to 5,00,000 Team Members and Unlimited Message Archiving are made available to you.
2. Buffer: Buffer is a Social Media Marketing tool that offers several plans including a Free plan that entails features like Bulk Post Upload, Enterprise Content Sharing, Social Ad Campaigns, Automatic Scheduling, Audience Reach, Custom Search Stream, Multi-Lingual Listening and Sentiment Analysis. In the case of Integrations, Sugar CRM, Salesforce CRM, Microsoft Dynamic CRM, Netsuite, A/B Testing (It helps you to compare two versions of a web page to see which one performs better) and Open API are all available. However, upgradations of Plan will avail you features like Google Analytics, Multi-Channel Analysis, RSS Feed Publishing, 50 Profiles, 10 Users, 2000 Per Profile. It also provides 24X7 Product Support and Mobile Support (iOS & Android).