What is it?
Ever wondered how ads of a certain website that you looked at suddenly show up when you surf on other websites when that never happened before? Although it gives the impression that the site is stalking you, it runs on a simple software which is meant to draw potential customers of the site who leave without buying. This is called Retargeting or Remarketing. For most sites, only 2% of the traffic converts into actual sales; Retargeting is all about capturing the other 98.
How Does It Work?
A simple code is embedded into your website and when a potential customer enters your site, this code drops an anonymous retargeting cookie in his/her browser. Now when this customer surfs the web, the cookie tells the retargeting provider when to show ads.
Why Is It Effective?
The key quality of using such a software is that it shows ads only to those people who have previously visited your site and shown some interest. They use this familiarity and repeated exposure to advertise and capture customers. It is also important to know which product and when it is retargeted. For example, it will be very effective to retarget specific products that the customer showed interest in; and people who were shopping for plane tickets should be retargeted immediately while the ones who were shopping for a suit should be retargeted later.
What Are Some of the Best Ad Retargeting Tools Out There?
1. Adroll: They have a unified platform for easy functionality which works across many devices. Keep up with on-the-go customers by targeting on mobile. They even let you reach out to customers through Facebook. The ads are customized based on relevance and it lets you create dynamic ads. AdRoll’s dashboard offers detailed campaign reporting and insights. Again, pricing is based on the number of visitors to your site.2. Perfect Audience: Track click and view conversions with PerfectAudience – all you have to do is install a single tracking code. Their detailed invoices let you track every penny you’ve spent. Count clicks, conversions, track sale value, order
2. Perfect Audience: Track click and view conversions with PerfectAudience – all you have to do is install a single tracking code. Their detailed invoices let you track every penny you’ve spent. Count clicks, conversions, track sale value, order ID, and revenue. They rely on cookie “freshness” to target only fresh customers and not old ones who have lost interest. They provide their services for multiple sites and you pay-as-you-go.
3. Google Adwords: It lets you target according to website type, audience type or remarketing, when and where, etc. It tracks clicks, click-through rates and average cost per click to understand your progress. You can reach out to customers in different countries regardless of what device they are using. Signing up is free and you are only charged when someone clicks on your ad or contacts you.