Longtail Keywords are a specific set of words that a customer uses when he/she is looking for a particular product. For example, if you are a company that sells Victorian clothing, you might think of targeting with the word “clothing” but it is next to impossible that your site’s name would crop up when someone types “clothing” in a search engine due to direct competition. This is particularly true if you are a small business. Besides, “clothing” is not the word you should target with anyway because these customers are more likely to be looking for general clothing items like a T-shirt. But if the customer types “Victorian Corset Brooch”, it means he/she is looking for a specific product and these words are more likely to lead to your product. Of course, the traffic you’d draw would be lesser than when you use a general keyword but this traffic would be more focused and committed and there is a higher chance that it would convert into sales. The following are tools that help you find these keywords:
2. Long Tail Pro: Long Tail Pro promises a speed of capturing thousands of keywords in seconds. It analyses top 10 Google results for each keyword and its offers real-time filtering with which you can get keywords based on the criteria you set. It also provides a facility for adding notes about any keyword. It has a monthly plan which is priced at $37 and provides you with competitor analysis (on top 10 Google results) and checking rankings of sites in Google, Yahoo, and Bing. Its annual plan costs $25/month billed annually and gives additional features of access to Long Tail University.
3. UberSuggest: UberSuggest is a free, simple and easy-to-use Longtail Keyword tool which helps you find new keywords quickly and effortlessly. With a variety of keyword ideas for SEO, PPC or your campaign, you can easily increase traffic to your site and also increase income from ads. It uses Google suggests for Keyword suggestions and you can search for suggestion based on your target market like Web, news, shopping, etc.