Epom supports Video Ad Serving and enables its customers to easily launch and manage large, complex, and deeply targeted video advertising campaigns on mobile and display within one ad serving solution. Epom Video Ad serving drives engagement with interstitial and expandable placements, supplement video ads with relevant companion ads, and benefit from the ability to utilize complex and elaborate targeting options. It also let users customize play durations, skip functionality and impression capping.
Epom is one of prominent Video Ad Server that has performance-based optimization for every video ad to ensure better performance. CTR, conversion, and eCPM optimization models analyze the performance of all video ads and banners, setting higher priorities to those that have shown better conversion and engagement rates.