I came across this terminology while doing a bit of research on Ad Retargeting. Would like to understand a bit more on it.
Cross-device Retargeting allows you to find lost customers wherever they go with cross-device user mapping. Cross-device retargeting is essential now that customers are using their mobile devices more than ever. Advertisers need to go where the customers are! The average person checks their phone over ?1,500? times per week. ?Users spend 30% more time on their mobile devices than they do on their desktop devices, and 60% of people use a mobile device while using another device.
The customers are harder to reach these days, especially as they switch back and forth between all their different devices. Perfect Audience cross-device retargeting, powered by the Marin Identity Graph, can link your web visitors across all their different devices – without using any personally identifiable information. ?
Example: Once a user visits your e-commerce store, they get cookied by the tracking tag. The ad retargeting tools now have the ability to follow that user outside of their desktop/laptop device and onto their mobile device. Thus, these tools can show them ads for your business inside their mobile apps after theyve visited your website initially.