How does Facebook retargeting work?

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Answer
Himanshu Singh Rathor
Himanshu Singh Rathor
  • Answer written
  • 2 Years ago

Facebook retargeting allows you to serve ads on Facebook to people who have visited your web site. This is made possible through the use of Facebooks API. In a recent study, Facebook has shown significant growth with ad clicks increasing 70% year over year, and ad click-through rates are increasing 160%.

Facebook retargeting is known as the lowest hanging fruit for advertisers because it allows retailers to show their ads to shoppers who have already visiting their website or clicked on one of their products. With Perfect Audience Facebook retargeting, a business adds our site tracking tag to their web site code. This tag is completely invisible to visitors and places a unique "cookie" in their browser that lets the user be anonymously identified as having visited your web site. The users cookied in this way make up what we call a Retargeting Audience.

Once youve created an Audience, you can use Perfect Audience to create Facebook ad campaigns that will reach those people on Facebook in ads on the right sidebar or in their News Feed. When your users see these ads, they are reminded about your service and are invited to return and sign up or convert in some way. Facebook ads are an incredible tool to build an audience following, but the power of retargeting shoppers is what sets Facebook apart from other forms of paid social advertising.


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