Email tracking tools are
essentially required for keeping a continuous record of emails once they have
been sent. With these tools, you can keep a track of your email campaigns -
whether they have been opened by the recipients and if they have accessed any
links through them.
To decide on an email tracking solution,
you must consider a number of factors:
- is the core email tracking
functionality all that you require?
- will your business benefit from
additional features, such as contact profiles, email templates and email
- how many people are on your team? If
it is just you, the options are significantly cheaper than if it is for an
The following are the top free email
tracking tools for you to choose from as per your requirement:
- HubSpot Sales (formerly
Sidekick) is an email tracking tool by HubSpot with the core functionality of
informing the sender when and where the recipient has opened the mails, how
many times it has been opened and what device it was opened on. HubSpot Sales
proves itself to be substantial by providing a contact’s professional history
directly in your inbox and is capable of being integrated with Gmail, Outlook,
Apple Mail, Salesforce and HubSpot. Some of its main feature include CRM
Integration and Real Time Tracking.
- Bananatag is another popular
email tracking tool that provides a dashboard that is extremely simple to use.
This dashboard enables the users to access important data such as opened vs.
unopened emails, unclicked vs. clicked emails, and unique vs. repeat clicks.
This tool easily integrates with Google Apps or a Gmail account with an
essential feature of tracking the amount of time taken between sending and
opening of the emails. It does not accommodate features such as Tracking
History, Daily Reports or CRM Integration on the free plan but the services can
be availed on certain paid plans.
- MailTrack is another email
tracking tool available as a Chrome Extension for Google Apps that lets you
know if the mails you send have been read by the recipients or not, how many
times have they been read and on what device. It works with Gmail and Google
Apps for Work. MailTracks double check-marks for read receipts are completely
free and unlimited. Email scheduling and CRM Integration are some of its main
features. Unlimited Tracking History, Link Tracking and Real Time Tracking can
be availed on the paid plan.
- ContactMonkey is also a chrome extension for Google Apps that lets you see exactly
when, where, and what device was used to open your emails. Features like Real
Time Tracking, Tracking History and Link Tracking can be availed on the Free
plan but features like Custom Signature and Daily Reports can only be availed
on paid plans.