I need to start email marketing for my subscription- based services. What are some good tools on a budget for the same?

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Answer
Himanshu Singh Rathor
Himanshu Singh Rathor
  • Answer written
  • 2 Years ago

Email marketing tools hold substantial position in all businesses of all sizes to grow. It lets you use emails for sending a business request, service request or advertisements to a considerable amount of people at once. Considering email is a basic service used by the majority of the working population, it automatically renders email marketing as the perfect platform to target potential clients. It may be in the form of transactional emails, customer referral emails or direct emails. Here is the list of a few email marketing tools that you find suitable to your budget:

1. MailChimp: MailChimp is an Email marketing service provider that lets over 7 million users access their services and send over 10 billion emails each month. With the simple drag and drop interface, Mail Chimp lets you get insight on your subscribers and enables you to assemble all your contacts in one place and even lets you analyze the behaviour and preferences of the subscriber. There are nine mobile apps that come along with MailChimp, letting you do everything from sending emails and checking your stats to sending email newsletters based on pictures you snapped on your phone and signing up new contacts to your lists from a tablet. MailChimp Mobile gives you instant access to all your campaign stats, including revenue reports. Its API allows you to sync email marketing with your workflow and also integrates well with most CRM softwares. They offer a forever free plan for new business, also growing businesses and pro marketer plans from $10 to $199 per month.

2. Constant Contact: Constant Contact is an email marketing solution that lets you manage all your activities, so that you can create events and promotions, send them out to your existing contacts, and gather new contacts—all from one app. It is ideal for small businesses. With customized templates and emails, Constant Contact has a drag and drop interface which makes it easy to use. It has a system that lets its users easily import contact files in various formats or from services like Gmail, Outlook and your CRM tools. With features like Auto- Responder, Real Time Tracking and Reporting Tool for monitoring your market, it also supports social media sharing and has integrations with many services like Salesforce, Hootsuite and more. The plans range from $20/month to $45/month.

3. iContact: iContact’s is an email marketing tool designed to make it easy to add contacts to your email lists and automatically get new contacts subscribed. It integrates with almost every platform from Salesforce to Drupal. Beyond emailing, iContact also includes social networking tools so that you can integrate with Twitter and Facebook alongside your mails. It also has a MessageCoder functionality to allow users to design using HTML codes. iContact also provides a spam check feature which prevents any failure of message delivery and also has a tracking system to ensure proper delivery of emails. The pricing starts from $14/month for 500 contacts and varies based on the subscribers you have.

4. Campaign Monitor: Campaign Monitor is an online Email marketing tool that enables you to manage and track your emails to clients. Presently, Campaign Monitor lets you code your own email templates, then gives you the tools to customize standard email templates far beyond the basics. There’s a drag-and- drop email template editor with pre-made templates that show you variants of the templates that other teams are using to help you choose yours. It even lets you hand-code your own template using Campaign Monitor’s simple email code snippets, and host your CSS and assets on Campaign Monitor’s server. One of its unique features is an option to send a split test to see how people react to different subjects and standards. It also has 100+ integrations and fully customizable pricing plans.


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