What is cross-linking and does it improve my page ranking?

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Answer
Himanshu Singh Rathor
Himanshu Singh Rathor
  • Answer written
  • 2 Years ago

Cross-linking refers to web content that you have on a particular page that links to another page on your website. It is a method of establishing links between two websites. Both the website (cross-linked to each other) don’t have to be from the same owner. The cross-linking integrates different website of relevant content and helps visitors find different websites about same or relevant topic they are exploring.

Cross-linking builds links to relevant keywords to related content. You can improve page ranking by the right use of cross-linking. You can repeat the cross-linking process throughout your website and build solid webpages that consist of other useful keywords from other domain names. Some benefits of using cross-linking:

  • Better ranking – search engines value quality links that are useful and relevant to users.
  • Large volume of links – By repeating the whole process of cross linking, you get better indexing and thus the ranking goes higher
  • Rich anchor text – The bots visiting your website find different cross-linking useful and you get a good chance to rank higher
  • Useful links – By listing and referring other useful websites, you get a better chance of selling your product and communicate your message. The efforts made thus come really handy in improving page ranking.

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