Id like to create landing pages to gain more traffic and increase my conversion rate, but I am confused about the SEO part. How do I design the landing page while optimzing its SEO?
Landing pages are not by default SEO friendly. Though, they can be made SEO-friendly by following a few steps:
1. Used focused keywords: It’s ideal to have a list of keywords that are relevant to your landing page. It’s important to note that you cant use too many keywords as yo don’t get much space on your landing page. Thus, it becomes imperative to have the right balance of the combination of those keywords you’re going to use. Once you’ve determined the target keywords, all you need to do is strategically place them on your landing page It has also been recommended to use long-tail keywords than short-tail keywords for your landing page as they evidently produced good ROI.
2. Custom URL: Always publish your landing page to your own domain. It is better to have a custom URL which explains your landing page in short rather than a link with page ID or numbers. For example, a landing page URL for beauty salon www.example.com/get-discounts-on-weekends is better than www.example.com/offer90123
3. Optimize the speed of your page: It is important to keep the page load time as low as possible. You should use smaller images that load fast and use fewer plugins that take the time to load. Page speed is one of the important SEO ranking factors.
4. Social media and responsive design: Use social media share buttons on your landing page or thank you page. Social media share buttons are really good for SEO. A good quality content is most likely to be shared by people. As a result, they would like to use their favorite social media buttons to share the content with their community. Along with that, a responsive design format also plays a vital role as your landing page should work on all devices.