A landing page is any web page that a visitor lands on. Visitors arrive at a landing page by following links from different platforms such as advertised campaigns, email, search engines and social media. Landing pages are most commonly used in marketing campaigns with a focused objective; as they are distinct from your website and do not offer any navigation. The objective could be signing up on a SaaS product or downloading an eBook etc. Using landing pages, companies convert this initial click or interest into a sale and obtain contact information from the client. Landing pages are designed to explain your offerings in a brief manner by limiting options available to visitors, helping to guide them toward your intended conversion goal.
Landing pages can help you accomplish your business goals very efficiently. They directly support your business goals such as reaching a niche market, closing more sales, getting new customers or promoting a new product. Landing pages are catered to the specific audience or goal you are targeting. A landing page also sets up a clear action for users to take (also known as call-to-action) and makes it as easy as possible for them to take that action. Additionally, a landing page also helps in tracking user behavior which can produce valuable insights.