Does A/B testing affect my SEO or search ranking?

Can you answer this question?



Answer
Rubin Sabharwal
Rubin Sabharwal
  • Answer written
  • 2 Years ago

No, A/B testing does not affect your search ranking or SEO. The reason is that search bots do not execute JavaScript, the method used by most A/B testing tools. Google has its own tool for A/B testing and does A/B testing itself, so they are aware that other companies also do it. Thus, Google and other search engines are not likely to penalize for A/B testing. As a precaution, some users filter out search bots from their tests, but that is not really necessary as most search bots will see only the original page, not the variations. Thus, it does not have any negative impact on your search ranking and you should run your A/B testing safely without any SEO concern.


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