A huge problem for many startups is FOCUS. Especially when you start out, there are hundreds of different things you could do or people that might be a market fit. Whenever you are building your audience, you have to settle for one of them. There’s nothing that stalls your growth as much as not knowing who you’re producing content for. You can’t successfully build a page that targets students, empty nesters, stay-at-home-moms, and event managers at Fortune 500 companies at the same time.
Small businesses also use social networking sites as a promotional technique.