Because SEMrush is a digital marketing suite and there are a lot of tools available, it also means that we have a large target market. Here are just a few (and why they should use it!)
1.) Agencies - provides multiple digital marketing tools (social media, PPC, SEO) and branded reporting with the Guru account.
2) SEO Specialists - multiple tools are available for keyword research, on page SEO, and link building.
3) PPC specialists - great for seeing what your competitors are doing on AdWords and an ad builder tool.
4) All in One Digital Marketing Specialists - for smaller companies that have one manager for digital marketing, this is a great tool as it covers almost everything (email marketing not included). Social media research, social media posting, SEO everything, paid per advertising research and ad builder, competitive research.
5) Content Marketers - we have a content template tool, to build content based on 10 top ranking competitors for a specific keyword, our social media tool can show you which content is popular on social media, we have competitive research tools as well as search optimization tools for existing content.