Retargeting, also known as remarketing, lets you show ads to people who have visited your website or used your mobile app before. When users leave your website without buying anything, remarketing helps you re-connect with those users to show them relevant ads for products that they might be interested in. Analyzo has listed the leading tools that can be used for Re-Targeting.
Retargeting is one of the features of the Google AdWords platform. This feature can be merged with existing adwords campaigns.
Perfect Audience focuses on Facebook retargeting by helping you track clicks and conversions on a self-service dashboard with the ability to manage multiple users. You can also discover new marketing channels and retarget across the web, using its network of ad exchanges. A Free trial is available. The service has more than 100,000 sites in its ad network.
On their basic plan they offer site retargeting with both contextual and behavioral targeting built in.They have a complete self-service interface, transparent conversion tracking, and customer service. Their platform allows advertisers to run retargeting campaigns using data from their own site. Leveraging Display, Facebook, Twitter, and Mobile, AdRoll reaches a massive audience via their retargeting platform.