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A mobile advertising network connects advertisers to publishing mobile applications. The key function of a mobile ad network is aggregation of mobile app ad space supply from publishers and matching it with advertiser's demand. Advertising is one of the most important marketing component which leads to revenue generation and growth of businesses. And with mobile network continuing to grow exponentially it contributes largely to online advertising and marketing strategies. Here are a few quick reviews about some best mobile ad networks which will help you to choose what’s best for you.
iAd is a mobile advertising platform serving ads only for iOS devices. HTML5 is used for making iAds that makes it very easier and cheaper for developers to work with. iAd gives advertisers the ability to use functions like accelerometer, 3D graphics ++. It allows you to target users based on their interest, demography, geography and context.
Flurry is a behavior and interest based mobile advertising platform powered by Yahoo. Flurry Analytics uses Action Graph that gathers user data, predicts behavior & creates attributes for specific audience targeting. The User Acquisition Analytics (UAA) technology of Flurry helps advertisers to locate and analyze their quality user sources.
MoPub is an online mediation mobile advertising network specifically for publishers. Its comprehensive interface and open source SDK combines monetization, cross promotion & mediation through single platform. The MoPub dashboard provides real-time bidding, budgeting, prioritization and report tracking for maximum optimization.
Google AdMob is a CPC, CPM and CPI based advertising network for mobile phones powered by Google’s Ad Technology. It acts as a mediation between Publishers and the Advertisers for free. Its cross-platform feature provides compatibility with top platforms like Android, iOS and Windows as well as game engines.
Chartboost is a games-only specific mobile Advertisement platform. It provides developers a direct deal marketplace for selling & buying Ads from other developers. Its single SDK is capable of delivering a campaign across multiple channels with free cross promotion. It allows integration with other game-engines and app stores as well.
InMobi is an online mobile Ad Network that offers various advertisement services. It provides feature of developing own infographics and compare user data across the globe. Its studio allows you to create, deploy and track ads of all formats. InMobi’s SDK provides you monetization, app analytics and cross promotion tools across multiple platforms
Millennial Media is an advertising network for mobile advertisements that offers solutions for both advertising and monetization. It lets you choose revenue generation based on CPC, CPM or CPA. With Millennial Media, Ad can be deployed on platforms including Android, iOS, Windows, Blackberry, Symbian and Java.
AppLovin's marketing platform lets you use real time data to acquire new consumers at scale and make effective marketing decisions. Its platform uses data to acquire new users who are likely to download your app. Then it measures each campaign and continues to optimize to find many more new consumers.
Yeahmobi provides your business results-oriented app advertising that grows your active user base in each of your target markets. Native ads help you transparently acquire highly engaged users from specially crafted in-app placements. Their programmatic optimization of ad placements helps boost conversions.
Leadbolt is a high performance mobile advertising platform that helps your business reach and engage your audience with maximum efficiency. Advanced demographic, geographic and contextual targeting technology lets you reach your audience with precision.
The Smaato platform provides your partners with a robust suite of tools to target the exact traffic they need. It is a self-service control center for buyers, helping them to eliminate mobile ad spend waste. It offers real-time campaign optimization with QPS (query per second) targeting features.
AdColony curates the world's highest performing, chart-topping mobile environments for advertisers to deliver impactful experiences at scale. From brands driving in-store foot traffic to performance marketers driving conversions, they help your clients deliver meaningful outcomes.