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A/B Testing or Split Testing tools allows you to normalise two versions of any content or pages against each other based on pre-decided goals.It helps in improving marketing campaigns alongwith better segmentation and targeting. Analyzo has listed the best split testing tools for you to choose from based on your requirements.
Visual Website Optimizer
Location (Geo Targeting)
New Vs Returning
VWO’s key strength is it’s easy to use A/B testing capabilities that allow marketing professionals to create different versions of their websites and landing pages using a visual editor and then see which version delivers maximum conversion rate or sales.
The Optimizely platform technology provides businesses the ability to conduct A/B testing, multipage, and multivariate testing that may be used for making data-driven decisions. It allows you to track engagement, clicks, conversions, sign ups and more.
Convert Experiences is the most affordable and fastest enterprise a/b testing and personalization solution for conversion optimization and data-driven decisions in high traffic websites.
ABTasty is a SaaS solution that helps data-driven marketers with split testing, personalization and re-engagement. AB Tasty offers a full range of solutions to boost your conversion rate.
Google Analytics Content Experiments is a free A/B testing tool that’s integrated with the Google Analytics suite. It only allows for pure split-testing, and the user has to decide the different variations. You can also run experiments on AdSense results.
Omniconvert helps you understand your buyers and optimize your conversion rate at the same time. If you want to deploy variations to different segments of visitors and measure their impact, its segmentation engine will provide exactly what you need.