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Ad Retargeting

Retargeting is one of the features of the Google AdWords platform. This feature can be merged with existing adwords campaigns.


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Perfect Audience focuses on Facebook retargeting by helping you track clicks and conversions on a self-service dashboard with the ability to manage multiple users. You can also discover new marketing channels and retarget across the web, using its network of ad exchanges. A Free trial is available. The service has more than 100,000 sites in its ad network.

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On their basic plan they offer site retargeting with both contextual and behavioral targeting built in.They have a complete self-service interface, transparent conversion tracking, and customer service. Their platform allows advertisers to run retargeting campaigns using data from their own site.  Leveraging Display, Facebook, Twitter, and Mobile, AdRoll reaches a massive audience via their retargeting platform.

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